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KEYFORGE MARKETPLACE COMMUNICATION AND SURVEY

Asmodee is currently the exclusive distributor of KeyForge in the U.S. KeyForge was a huge game (more than 7 million decks sold worldwide) that saw retailers pull-back during COVID. Its time to get the hobby-market retailer engaged again.

 

This January 2025, Ghost Galaxy is releasing KeyForge: Discovery, a new set intended for new players and a launch-pad for a retailer to engage (or re-engage) with the game.

 

This page was setup for Asmodee Sales reps to have the detailed information and talking points related to KeyForge, and to fill out a simple survey for each retailer (to be completed by you during a phone conversation with the retailer), so that Asmodee and Ghost Galaxy may better understand the opportunities ahead for the game.

What is KeyForge?

Designed by Richard Garfield (creator of Magic: The Gathering)

Each deck is 100% unique and playable directly out of the pack

More than 7 million decks sold world-wide

Game is sold in packs containing a full deck ($14.99 MSRP ea).

Ghost Galaxy runs five "Vault Tour" events around the U.S. (and others around the world), as well as the "KeyForge Celebration" event which hosts the KeyForge World Championships

KEYFORGE: DISCOVERY TALKING POINTS

Release is Imminent

Release date for KeyForge: Discovery is 01/31/25

 

Release consists of: 

 

- POP display of 12 decks (MSRP $14.99 ea)

- Single-player Starter box (MSRP $19.99)

Perfect Entry Point For Players and Retailers

KeyForge: Discovery is designed specifically with new and returning players in mind. 

 

Additionally, the set is EXCLUSIVE to hobby games retailers (no crowdfunding or other markets)

"Player Discovery" OP kit Available for Launch

Ghost Galaxy has made an awesome introductory OP kit available for hobby market retailers ($50 Net, Supports 6 players over three OP sessions)

Retailer Value Bundle Available

Ghost Galaxy has made a wholesale intro-bundle at an additional discount available to hobby retailers. Consisting of:

 

- 3 Deck Displays

- 6 Starter boxes

- 1 "Player Discovery" OP Kit

 

Bundle is sold at $600 (before wholesale discounts) for a $710 MSRP value (including value of OP kit).